This brand new editorial format, developed by the MediaLab de l'Information in partnership with the Rennes-based start-up Excense, is based on the technological concept of the green background to hide the screen frame, make the technical elements disappear and display only the essential information.

It is a totally new editorial offer combining virtual studio, augmented reality and tactile writing technologies to provide an innovative visualization of Information, with the capacity for immediate integration into any decor, for any occasion. An unprecedented opportunity to bring together the most modern graphic tools for the most ambitious journalistic sequences.

Exciting prospects

Initially, as a proof of concept, the format was used in its simplest version: the masked screen, coupled with a crane camera connected to the augmented reality system, which allowed for the integration of the evening's decor. It is a configuration that has the advantage of being transposable to all stage contexts. Regardless of the sets and graphic elements required, the practice will remain the same and the know-how of the users will only increase. 

However, it must be possible to adapt the format to more complex and original subjects according to needs and wishes. We have already proposed several possible configurations, implementing for example, just to reveal a few ideas, virtual screens in the form of "glass plate", integrating if necessary special illustrations, the display and manipulation of interactive 3D objects and complementary elements in augmented reality...

Reflection on the most relevant editorial form of this concept is only just beginning, but already promises exciting prospects.

More and more tactile

Since its implementation by France Télévisions' Information MediaLab on France Info Canal 27, tactile writing has been a vector of information transparency that has gained new impetus with the implementation last year of the new interactive interface developed in close collaboration with Excense.

This new dynamic ergonomics is the result of several years of experience with tactile technology", a symbol of France Info's visual identity, recently wrote the Lettre de l'Audiovisuel. Equipped with new tools that have shaped its identity since its creation, France Info wants to continue developing technologies to create the television of tomorrow. ...breaking with the usual codes of television news," AFP added, adding that "Technologies are infusing news at France Télévisions. »

The fact is that touch technology is being more and more widely deployed in our news programmes: 8pm, specials ... 

Touch has become a major editorial signature

From the outset 3 years ago, the ambition of this novel tactile writing was, above all, based on a strong editorial principle, which guides the users' approach: the visual content is delivered more raw, shared live with the viewer. Its editorialization: decoding, analysis, commentary... by the journalist, is done in complete transparency, with a user-friendliness and interactivity never before offered. This is what ensures the success of the tool, a new, very human, direct relationship, a guarantee of objectivity recognised by the viewer.

It has become a signature of France Télévisions, which inspires other media groups such as the BBC, which wants to adopt our approach. The recent "virtual" evolution of the touch format has generated several tens of thousands of views on the networks and thousands of congratulatory messages. Within France Télévisions, too, expressions of interest are multiplying and many requests for the implementation of tactile modules are reaching the MediaLab.

All this is a strong recognition of the interest of this interactive and human editorial writing, more than ever a strong signature of France Télévisions' News.